The growing Snapchat community of 363M daily active users now have access to Amazon’s popular eyewear brands, including Maui Jim, Persol, Oakley, and Costa Del Mar, among others.
More customers are turning to mobile shopping – in the past year, Amazon Fashion customers ordered more than one billion fashion items on mobile devices. Customers will be able to explore, shop and digitally try-on thousands of eyewear styles directly on Snapchat and then seamlessly purchase in the Amazon Fashion store. The new Snapchat try-on Lenses feature thousands of Amazon Fashion’s popular Virtual Try-On Eyewear products, enabling Amazon brands to leverage their Amazon AR assets and showcase styles in a fun, interactive experience to millions of Snapchatters. Snap and Amazon Fashion partner to bring millions of Snapchatters new Virtual Try-On (VTO) experiences, expanding Augmented Reality (AR) for both brands and customers.
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